First, a little explication of "trackbacks" (a singularly opaque bit of terminology): with some blogging tools, when posting an entry, you can send a notification to another website that your entry refers to one of its entries. Then, the notified site can add a viewable reference back to your entry. Sounds like a good way to automatically link pertinent, distributed blog articles, right?
The problem is that there's nothing built into the protocol to validate the relevance of the link in the notification. (As a practical matter, there's probably no good way to do that.) So, unscrupulous advertisers, aka spammers, are free to send notifications to every website that accepts them and get links to their clients' products plastered all over the web. Bloggers who want to allow trackbacks, but don't want their sites littered with (often disgusting) spam, are forced to resort to blacklisting notifiers, content-filtering notifications, and manually deleting the stuff that gets through the automated defenses. The whole mess is just like the current state of the email spam problem. Personally, I don't like holding that bag of countermeasures and so have disabled trackbacks on this blog. Commenting is enabled but requires TypeKey login, a weak form of ID validation.
posted @ 09:38 AM EST